3LAU approaches electronic dance music from many unconventional angles. The artist, multi-instrumentalist, producer, and entrepreneur born Justin Blau usually begins his compositions on the piano.
“I like to create the framework for a song traditionally and then add the electronic elements later.” It’s a style he’s been cultivating since childhood. Commencing piano lessons at the age of three, he’ll tell you that he couldn’t go to sleep without classical music as a kid. His tastes began to veer towards the likes of Radiohead and Sigur Ros in high school as he taught himself guitar, bass, and drums. During his sophomore year of college, he took a trip to Sweden and fell in love with electronic dance music. Upon returning home, 3LAU began creating.
Taking a leave from college in his junior year, he became a favorite on the club scene through relentless touring, initially turning heads with his innovative mashups. His 2014 original single “How You Love Me” [feat. Bright Lights] dominated radio and closed out 2014 as SiriusXM BPM’s “Most Played Record of the Year.” More recently, Justin realized that he wanted to do more with music, so he launched Blume–the “first not-for-profit dance music label and philanthropic movement.”
With over 5 original releases through BLUME, 3LAU was able to raise 200,000 for Pencils of Promise in 2016, and in 2017 he continues to give to different charities with each new release. For both 3LAU and BLUME it’s just the beginning.